Services Marketing: The Missing Pieces to your RD Practice

This presentation will highlight the differences between marketing of services and traditional (goods). Recognizing that traditional marketing texts may not fully capture the nuances of services marketing, this presentation emphasizes the need for specialized strategies tailored to the unique challenges RDs face in private practice. Participants will gain insights into the intangible and experiential aspects of marketing services, understanding that the client's experience and satisfaction are pivotal. The presentation underscores the importance of building trust, fostering client relationships, and effectively communicating the value of RD services. By addressing the specificities of services marketing, RDs will be better equipped to navigate the private practice.